We support

Nature is essential to all life on earth and beauty shouldn’t cost the earth. More than 120 billion units of cosmetics packaging are produced globally every year, a lot of which is not recyclable. This is often due to the complexity and size of the packaging which recovery and recycling systems can’t handle. Over the last 50 years the number of wild animals has decreased by 68% and nature is suffering like never before. 

We are committed to selecting cruelty-free natural products and eliminate unnecessary packaging that doesn’t provide a practical function for consumers such as double walled containers for face cream.

We check which packaging can be recycled locally and support brands and retailers who encourage the return of packaging for recycling. Look out for our packaging which contains post-consumer recycled materials.