Our mission

The Naturalis offers an edited selection of the finest natural skincare, body, haircare and wellbeing from around the world. As a dedicated team of natural beauty devotees, we are always on the hunt for the best natural products the world has to offer – from the latest scientific formulas to hundred-year-old remedies that have never been bettered.

Every day we relentlessly assess hundreds of products from Asia, Europe and America adopting independent ingredient screening methodologies so we can propose our customers an expertly curated range of beauty products that are truly natural, on trend and well-priced.

The way we bring our mission to life is through two proof points: our Natural Guarantee and our Price Promise. All products in our online store are objectively rated based on their ingredients so you can have peace of mind for your health and well-being. And if your chosen product is better priced elsewhere, we will match the better price.

The Naturalis have acquired a devoted following of loyal customers. Our name is synonymous with impeccable customer service and a product selection based on quality and performance.

We have big ambitions and challenge the beauty industry status quo with game-changing campaigns, creativity and retail technology innovations. We consistently look for improved ways of working on the quest for excellence in everything we do – from recommending the most natural beauty products to guaranteeing their swift delivery.